Entries by Veronica Kirin

How to Use Pokémon Go! to Attract New Customers

Whether you like it or not, Pokémon Go has taken off. Some small business owners have been irritated with the “augmented reality” app and have taken to putting up signs banning Pokémon trainers from their establishments. Others, however, have figured out that welcoming the game in their business creates an excellent marketing opportunity.

Infographic: Video Marketing Stats

Video marketing is the best way to reach your audience, today.  It converts better than any other medium, and holds the attention of consumers longer than photos or content alone.  We often recommend videography for our client’s websites, using this infographic to display the latest stats.  We’re sharing it here so anyone can use it […]

Psychology of Color

The psychology of color is really important to the success of your website.  All too often I see websites using the WRONG colors, making them hard to read, difficult to navigate, or inciting the wrong action.  In order to help you reconsider the colors of your buttons, calls to action, and overall look, here is […]

Your Customers Know You’re Using Stock Photos

We’ve all seen stock photos. Whether it’s the same image across multiple sites because it is popular, awkward smiles, or unrealistic scenery, stock photos are easy to spot. So why do so many websites still use them? Small businesses may feel that they don’t have any other option. Stock photos can be inexpensive and there […]