Tis the Shopping Season

The holiday season is upon us once again, and for many cultures the act of exchanging gifts is part of the holiday tradition. The year end holiday season accounts for more than 20 percent of yearly sales for many retailers, making your online presence more important than ever.

Although brick and mortar stores are alive and well and still account for a substantial amount of retail revenue, internet sales take a bigger bite out of that number every year. Online sales grew by 15% in 2017 alone, and eCommerce is projected to see considerable growth in the coming years. Read more

Your Web Design Matters, Especially to Millennials

We believe that beautiful, intuitive, and engaging web design is a critical need for businesses and nonprofits alike. Our range of services is in place to help organizations reach new and existing markets across all generations, but one thing we have learned through our experience across the digital industry is that good web design is particularly important to Millennials. Read more

Let the Michigan Summer Help Your Marketing

Summer is an incredibly busy time in West Michigan. As soon as the weather starts to warm up we see a mad dash of festivals, events, concerts, sporting events, and more filling our calendars. Once you add in family vacations, days on the water, weddings, and holidays, most people feel like summer is already fully scheduled before it even starts. Read more

How Your Website Ups Your Game

As the internet has grown and evolved, so too have the options for building a strong web presence for companies and organizations of all sizes. With the boom of social media, companies have found another valuable avenue to reach and engage both new and existing customers. While it can be tempting to dedicate a majority of time and resources to reaching customers on social media and using a website simply as a ‘digital storefront’, there are several benefits to building and maintaining an engaging website as well.

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Our Web Design Glossary

Website developers tend to talk a lot of jargon.  Here at GreenCup, we try really hard to explain anything technical that comes up, but sometimes we slip.  Whether you’re working with us on your website, or you’re working with another Grand Rapids based design firm, it may be helpful to have this glossary to support your project.  Note:  We list them in order of  relation rather than alphabetical. Read more