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The Importance of Strong Content

This month I’d like to discuss something that we at GreenCup feel is an important consideration when people are creating a website or social media strategy for their business or product.

Strong, well-developed content.

Some of the most well-spoken people in the world cannot effectively write content. They can tell a story, and they have excellent information to share when given an outlet for it. However, they cannot put their thoughts into writing to convey that information to their readers or website visitors.

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GDPR Hall of Shame for 2018

Just in case you haven’t had enough news and information about GDPR, or the General Data Protection Regulation , here is more news and information about GDPR. However, it’s time to lighten the mood a bit.

The flood of email that hit your Inbox with those four pesky little letters has really been sent to help safeguard your privacy. The GDPR regulations are supposed to make the websites you visit show you how they use your personal information and give you ways to control what can and cannot be stored or shared by that website.

Because all of your favorite websites now have to ask your permission to store their visitor’s data,  you have to accept their new privacy policies even though you already accepted their privacy policies, allow them access to things you granted years ago, and click Yes to continue receiving their newsletters and snarky emails about GDPR.

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GDPR And GreenCup 2018 | GreenCup Design

GreenCup and GDPR Compliance in 2018

By now, most people have received a flurry of emails from websites and online subscriptions announcing updates to their Privacy Policy statements. The term GDPR Compliance has probably flashed across your monitor several times as you’ve read through your latest emails.

You may also notice that many websites now provide a toolbar somewhere on the page that allows you to control what information that site can collect and store. Most newsletters, product updates, and other subscription-based emails may send you a separate request for permission to continue as well.

GDPR stands for General Data Protection Regulation and is a set of rules put in place to better protect people from the unauthorized collection and use of their personal data. The new rules make it easier for people to see who has access to the personal data that has been collected by each website they visit, and easier for people to control the access to and retention of their personal data by that website or any of its third-party partners

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The Last Blog Post | GreenCup

Marketing Your Website in 2018 – Episode 5: The Last Blog Post

Ok. Just to be clear, this is not the last GreenCup blog post. Just the last blog post in this series. All good franchises must come to an end. Unless you have a huge catalog of superheroes, in which case you can just continue to recycle them over and over again by writing sequels and prequels until the cows come home.

Do the cows ever actually ever come home? Nevermind. Back to the serious stuff.

Our Marketing Your Website in 2018 series began on a distant planet, far, far away and comes to an end with this last, solo thought about marketing concepts in the new millennium.

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Tis the Shopping Season

The holiday season is upon us once again, and for many cultures the act of exchanging gifts is part of the holiday tradition. The year end holiday season accounts for more than 20 percent of yearly sales for many retailers, making your online presence more important than ever.

Although brick and mortar stores are alive and well and still account for a substantial amount of retail revenue, internet sales take a bigger bite out of that number every year. Online sales grew by 15% in 2017 alone, and eCommerce is projected to see considerable growth in the coming years. Read more