As the internet has grown and evolved, so too have the options for building a strong web presence for companies and organizations of all sizes. With the boom of social media, companies have found another valuable avenue to reach and engage both new and existing customers. While it can be tempting to dedicate a majority of time and resources to reaching customers on social media and using a website simply as a ‘digital storefront’, there are several benefits to building and maintaining an engaging website as well.
Share Your Story
Every organization, whether business or nonprofit, has a unique story to share. Social media is a great way to share snippets of your story, and a great website helps you expand that story. If a potential customer, donor, or volunteer is easily able to learn about your organization and everything you have to offer in one place, they are more likely to engage. A well-designed website will welcome new visitors and naturally guide them as they learn more about your company.
A big part of growing your company relies on people being able to access and share your business’ information easily, no matter where they are. Today’s technology means you can attract visitors from a host of mobile devices, tablets, laptops, and desktop computers. A website that is engaging, functional, and appealing across platforms is a valuable resource to help everybody trying to find you online.
A website that is rich with content, easy to navigate, and functional on any device will also help establish credibility with your visitors. When people know how to find what they are looking for, they are more likely to return to your website and comfortably recommend you to others. Further, your website is an opportunity to establish your organization as a knowledgeable leader in your industry, whether as a business or a nonprofit. We see a lot of benefit in enriching websites with a blog featuring relevant content and adding links to valuable outside resources. This will enhance your credibility and provide opportunities to continue directing visitors to your website through social channels and email campaigns.
The GreenCup team is passionate about the powerful impact a great website can have for small businesses and nonprofit organizations, because that is where we have built our careers. If you’re interested in learning about how we can help remove the stress of managing your online presence, we’d love to chat over coffee – shoot us an email today!