Summer is an incredibly busy time in West Michigan. As soon as the weather starts to warm up we see a mad dash of festivals, events, concerts, sporting events, and more filling our calendars. Once you add in family vacations, days on the water, weddings, and holidays, most people feel like summer is already fully scheduled before it even starts.
For business owners and non-profit marketers, this likely means the summer is a busy time for your programming and activities. Looking beyond your own organization, however, affords several opportunities to enhance your digital marketing footprint. Here are some things we recommend.
Using your website and social media to market your own news and events is hopefully second nature. If you don’t think you’re getting complete value out of your outlets, we would love to chat. Cross-promoting and collaborating with similarly aligned organizations (whether you are a non-profit or for-profit business) is a great additional step to take. If a company you have worked with regularly has an event, activity, or major news that does not interfere with your own organization’s calendar, help them out by promoting it through your channels. Next time you have an event coming up, they’ll be much more likely to return the favor.
Helping to cross-promote and share information for organizations other than your own has added benefit beyond an increased marketing reach. If social media followers and website visitors get the sense that you are a valuable resource for information on news and events that is relevant to them, your credibility is going to improve. People are more likely to return to your pages if they trust they will find what they are looking for quickly. This should be the rule for your existing content, and can be extended to include any information you’re hosting on community or partner events this summer.
Non-profit organizations and businesses of all sizes, especially here in West Michigan, have a long history of integrating themselves into the community. Along with volunteerism and advocating for causes your organization believes in, you can also be using your website and social presence as an extension of your community engagement. People feel good about working with and supporting organizations that are involved in the community, and if they see you’re involved both in word and in action, they’ll feel good about continuing to support your business.
There are a lot of ways you can get creative with integrating summertime events and activities into your marketing mix. If you’re interested in learning more about what this could look like and do to grow your organization, let’s chat over some coffee!