Posts

How Your Website Ups Your Game

As the internet has grown and evolved, so too have the options for building a strong web presence for companies and organizations of all sizes. With the boom of social media, companies have found another valuable avenue to reach and engage both new and existing customers. While it can be tempting to dedicate a majority of time and resources to reaching customers on social media and using a website simply as a ‘digital storefront’, there are several benefits to building and maintaining an engaging website as well.

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Tidbit: Why a Blog is Critical to Your Business

Hey!  It’s time for another Green Cup Design Tidbit.  This time I sat down with our content ninja Will to discuss the ins and outs of why a blog is so important to a website and small business.  I know you have a lot of things on your hands (I’m in same boat!) but this is really important!  So watch the video to gain a better understanding of how you could be using a blog. Read more

Are Comment Fields Good For Business?

Blogs are the easiest way to reach your network and keep Google interested in your website.  Most Content Management Systems (CMS) offer comment handling for your followers to engage in what you’ve said.  Any business owner will admit that engaged customers are every entrepreneur’s dream, and so they default to leaving commenting open on their blogs.  But there are drawbacks to this, the pros and cons of which I will discuss herein. Read more

Google Plus

Google Plus: Great for SEO, Bad Blog Host

I’m sure you’re double checking the title of this post to make sure you read it right.  After many of you have heard me praise Google +, it’s not surprising.  No worries – there are nuts and bolts to this that are simple and clear.

As I’ve said, Google + is a powerful social media and business platform.  When used correctly, it can drive customers to your site, keep them connected to your activity, allow for easy event hosting, and more.  For local Grand Rapids businesses, it does wonders for SEO, since it plugs your information directly into Google.  Connecting your blog’s RSS feed to Google + also helps drive readership and, again, SEO.

So what’s with the title? Read more