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Marketing Your Website in 2018 – Episode 4: Your Customers. Find Them, You Must

Last month, we discussed SEO and the importance of being found in the vast digital sea called the Internet. We talked about the importance of SEO, which helps to propel you to the top of the Google, Bing, or Yahoo search pile. However, there are billions of other websites out there that are all competing for the same potential customers, so you can’t just wait around patiently and expect your phone to start ringing off the hook. Especially if you have a unique product or service.

If you are selling toasters, you might have some first-class SEO working for you so that your product pops up when people search for toasters. But, if you’re selling Turbo Electric Banana Peelers, you better go out and find the people who need Turbo Electric Banana Peelers – and let them know that your product exists.

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How Instagram Stories Could Rival Snapchat

At the beginning of August, Instagram rolled out Instagram Stories, adding to the wave of video feeds sweeping social media.  If you’re an Instagram user, you may have noticed the circles now gracing the top of your feed.  These little 10 second videos offer the opportunity for your followers to see into the ‘every day’, instead of the polished images we’re all used to. Read more

It’s Time to Have the Social Media Talk

Sit down and get comfy, because it’s time to talk.

We both know how important social media management is in the digital marketplace. Maybe you were posting updates about your company as a side project, and at first it was fun. But keeping up with multiple posts per day loses its charm after a while. It’s time to get serious again. Read more

Facebook Posts Infographic Guide

Make Facebook Posts Count

It is not a surprise that Facebook is frequented at greater rates during evenings and weekends.  These are great times to post an update or announce a new product.  However, some industries find that certain days are even better than others.  The infographic drawn up by LinchpinSEO is a great guide to these trends.

best times for facebook

Facebook Branding Infographic

Facebook Branding Greater Than Websites

I always stress the importance using Facebook to promote your business.  These findings emphasize it to the point of contending with the main web page.  Make sure your Facebook page is up to date, and if you don’t have one, let me help get you started!

facebook branding