Posts

Marketing Your Website in 2018 – Episode 4: Your Customers. Find Them, You Must

Last month, we discussed SEO and the importance of being found in the vast digital sea called the Internet. We talked about the importance of SEO, which helps to propel you to the top of the Google, Bing, or Yahoo search pile. However, there are billions of other websites out there that are all competing for the same potential customers, so you can’t just wait around patiently and expect your phone to start ringing off the hook. Especially if you have a unique product or service.

If you are selling toasters, you might have some first-class SEO working for you so that your product pops up when people search for toasters. But, if you’re selling Turbo Electric Banana Peelers, you better go out and find the people who need Turbo Electric Banana Peelers – and let them know that your product exists.

Read more

AMA SEO Smackdown

This week we had the pleasure of attending the AMA SEO Smackdown.  A luncheon panel decorated with Rock’em Sock’em Robots, we were ready to get down to the grit of what Search Engine Optimization looks like in 2015.  Since I started working on the web in 2010, a lot has changed, and (as we hear over and over), content is king.  The panel reinforced our white hat tactics, and we’d like to share them with you.  Read more

Google Plus

Google Plus: Great for SEO, Bad Blog Host

I’m sure you’re double checking the title of this post to make sure you read it right.  After many of you have heard me praise Google +, it’s not surprising.  No worries – there are nuts and bolts to this that are simple and clear.

As I’ve said, Google + is a powerful social media and business platform.  When used correctly, it can drive customers to your site, keep them connected to your activity, allow for easy event hosting, and more.  For local Grand Rapids businesses, it does wonders for SEO, since it plugs your information directly into Google.  Connecting your blog’s RSS feed to Google + also helps drive readership and, again, SEO.

So what’s with the title? Read more

Google Plus and SEO Infographic

What Can Google Plus Do for You?

As I’ve mentioned to many of you, Google Plus is a powerful tool for emerging businesses.  The main reason is its tie straight to the Google Search Engine.  The infographic developed by Search Engine People describes just how powerful Google Plus is and how best to use it for your company.

Google Plus and SEO