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The Importance of Strong Content

This month I’d like to discuss something that we at GreenCup feel is an important consideration when people are creating a website or social media strategy for their business or product.

Strong, well-developed content.

Some of the most well-spoken people in the world cannot effectively write content. They can tell a story, and they have excellent information to share when given an outlet for it. However, they cannot put their thoughts into writing to convey that information to their readers or website visitors.

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The Last Blog Post | GreenCup

Marketing Your Website in 2018 – Episode 5: The Last Blog Post

Ok. Just to be clear, this is not the last GreenCup blog post. Just the last blog post in this series. All good franchises must come to an end. Unless you have a huge catalog of superheroes, in which case you can just continue to recycle them over and over again by writing sequels and prequels until the cows come home.

Do the cows ever actually ever come home? Nevermind. Back to the serious stuff.

Our Marketing Your Website in 2018 series began on a distant planet, far, far away and comes to an end with this last, solo thought about marketing concepts in the new millennium.

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Marketing Your Website in 2018 – Episode 4: Your Customers. Find Them, You Must

Last month, we discussed SEO and the importance of being found in the vast digital sea called the Internet. We talked about the importance of SEO, which helps to propel you to the top of the Google, Bing, or Yahoo search pile. However, there are billions of other websites out there that are all competing for the same potential customers, so you can’t just wait around patiently and expect your phone to start ringing off the hook. Especially if you have a unique product or service.

If you are selling toasters, you might have some first-class SEO working for you so that your product pops up when people search for toasters. But, if you’re selling Turbo Electric Banana Peelers, you better go out and find the people who need Turbo Electric Banana Peelers – and let them know that your product exists.

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Midtown on Tap Design Contest PSA

Hey!  Check it out – A PSA for the design contest Kirin|Design is curating in Grand Rapids.

Google Plus

Google Plus: Great for SEO, Bad Blog Host

I’m sure you’re double checking the title of this post to make sure you read it right.  After many of you have heard me praise Google +, it’s not surprising.  No worries – there are nuts and bolts to this that are simple and clear.

As I’ve said, Google + is a powerful social media and business platform.  When used correctly, it can drive customers to your site, keep them connected to your activity, allow for easy event hosting, and more.  For local Grand Rapids businesses, it does wonders for SEO, since it plugs your information directly into Google.  Connecting your blog’s RSS feed to Google + also helps drive readership and, again, SEO.

So what’s with the title? Read more