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Marketing Your Website in 2018 – Episode 4: Your Customers. Find Them, You Must

Last month, we discussed SEO and the importance of being found in the vast digital sea called the Internet. We talked about the importance of SEO, which helps to propel you to the top of the Google, Bing, or Yahoo search pile. However, there are billions of other websites out there that are all competing for the same potential customers, so you can’t just wait around patiently and expect your phone to start ringing off the hook. Especially if you have a unique product or service.

If you are selling toasters, you might have some first-class SEO working for you so that your product pops up when people search for toasters. But, if you’re selling Turbo Electric Banana Peelers, you better go out and find the people who need Turbo Electric Banana Peelers – and let them know that your product exists.

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Midtown on Tap Design Contest PSA

Hey!  Check it out – A PSA for the design contest Kirin|Design is curating in Grand Rapids.

Google Plus

Google Plus: Great for SEO, Bad Blog Host

I’m sure you’re double checking the title of this post to make sure you read it right.  After many of you have heard me praise Google +, it’s not surprising.  No worries – there are nuts and bolts to this that are simple and clear.

As I’ve said, Google + is a powerful social media and business platform.  When used correctly, it can drive customers to your site, keep them connected to your activity, allow for easy event hosting, and more.  For local Grand Rapids businesses, it does wonders for SEO, since it plugs your information directly into Google.  Connecting your blog’s RSS feed to Google + also helps drive readership and, again, SEO.

So what’s with the title? Read more

Join Veronica at Start Garden for Advisor Hours

Join me today at Start Garden to get advice for your small business and start up ideas. I’ll help you determine what steps you should take in your digital launch, and sketch some ideas. Advisor Hours are from 2-5pm and are free to members, $5 for walk-ins.  Read more

dapper reddit

Using Reddit for Your Business

dapper redditI know what you’re thinking – Reddit is a giant time suck full of silly pictures and snarky remarks.  While that is not totally off base (anyone like cats?), Reddit has provided me with an excellent tool for my business.  Let’s get into the meat of it. Read more