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Marketing Your Website in 2018 – Episode 4: Your Customers. Find Them, You Must

Last month, we discussed SEO and the importance of being found in the vast digital sea called the Internet. We talked about the importance of SEO, which helps to propel you to the top of the Google, Bing, or Yahoo search pile. However, there are billions of other websites out there that are all competing for the same potential customers, so you can’t just wait around patiently and expect your phone to start ringing off the hook. Especially if you have a unique product or service.

If you are selling toasters, you might have some first-class SEO working for you so that your product pops up when people search for toasters. But, if you’re selling Turbo Electric Banana Peelers, you better go out and find the people who need Turbo Electric Banana Peelers – and let them know that your product exists.

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Marketing Your Website in 2018: Episode 3 - SEO | Greencup

Marketing Your Website in 2018 – Episode 3: RU N2 SEO? If not, you should be

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Search – the New 411

Long ago, in a galaxy far, far away called Stanford University, Google was born and the word Search took on a whole new meaning. Google redefined the way we seek out resources in the vast and confusing warehouse called The Internet.

Google’s search efficiency turned their name into a commonly used verb. How do we find something now? No one says “Oh yeah, search for that on the internet and see what you find.” Instead, they say Google It.

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Marketing Your Website in 2018: Episode 2 – Attack of the Phones

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In 2016, mobile devices became the number one source of web traffic worldwide. People were approximately 51% more likely to use their phone to access the web than their desktop computer, and the number has only risen since.

As mobile devices become more powerful and full-featured they seem less like phones and more like the Sci-Fi communication devices seen in movies since Star Trek debuted the tricorder. Today’s phones are more powerful than the Nasa computers that put people on the moon, and brought them back. That’s the part that always amazes me. Getting them there – point and shoot. Getting them back, now that’s an incredible trick.

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Marketing Your Website in 2018: Episode One – The Code Awakens

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Your business’ web presence is more important today than ever before. Your online presence includes your website and your social media reach. It’s the place your business calls home on the Internet, and the lines of communication you use to attract potential customers to your front door.

Your web presence is the total visibility you achieve through the use of a website and available social media tools such as Twitter, Instagram, and Facebook. It’s the information you make available to all of your current and future clients. Read more

Why Human Centered SEO Is Critical To Your Website – Part Two

In Part One of our feature on human-centered SEO, we discussed what Search Engine Optimization is and how it’s been exploited. Like many massive multi-user systems, people quickly found loopholes. However, Google is constantly updating its algorithms for the benefit of their users, not their customers (searchers are favored over publishers). What they’re looking to give their end-user is quality and value in a website. But knowing what Google wants from you can be tricky.  Read more