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The Importance of Strong Content

This month I’d like to discuss something that we at GreenCup feel is an important consideration when people are creating a website or social media strategy for their business or product.

Strong, well-developed content.

Some of the most well-spoken people in the world cannot effectively write content. They can tell a story, and they have excellent information to share when given an outlet for it. However, they cannot put their thoughts into writing to convey that information to their readers or website visitors.

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GDPR Hall of Shame for 2018

Just in case you haven’t had enough news and information about GDPR, or the General Data Protection Regulation , here is more news and information about GDPR. However, it’s time to lighten the mood a bit.

The flood of email that hit your Inbox with those four pesky little letters has really been sent to help safeguard your privacy. The GDPR regulations are supposed to make the websites you visit show you how they use your personal information and give you ways to control what can and cannot be stored or shared by that website.

Because all of your favorite websites now have to ask your permission to store their visitor’s data,  you have to accept their new privacy policies even though you already accepted their privacy policies, allow them access to things you granted years ago, and click Yes to continue receiving their newsletters and snarky emails about GDPR.

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The Last Blog Post | GreenCup

Marketing Your Website in 2018 – Episode 5: The Last Blog Post

Ok. Just to be clear, this is not the last GreenCup blog post. Just the last blog post in this series. All good franchises must come to an end. Unless you have a huge catalog of superheroes, in which case you can just continue to recycle them over and over again by writing sequels and prequels until the cows come home.

Do the cows ever actually ever come home? Nevermind. Back to the serious stuff.

Our Marketing Your Website in 2018 series began on a distant planet, far, far away and comes to an end with this last, solo thought about marketing concepts in the new millennium.

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Marketing Your Website in 2018 – Episode 4: Your Customers. Find Them, You Must

Last month, we discussed SEO and the importance of being found in the vast digital sea called the Internet. We talked about the importance of SEO, which helps to propel you to the top of the Google, Bing, or Yahoo search pile. However, there are billions of other websites out there that are all competing for the same potential customers, so you can’t just wait around patiently and expect your phone to start ringing off the hook. Especially if you have a unique product or service.

If you are selling toasters, you might have some first-class SEO working for you so that your product pops up when people search for toasters. But, if you’re selling Turbo Electric Banana Peelers, you better go out and find the people who need Turbo Electric Banana Peelers – and let them know that your product exists.

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Marketing Your Website in 2018: Episode 3 - SEO | Greencup

Marketing Your Website in 2018 – Episode 3: RU N2 SEO? If not, you should be

This is a multi-part informational series for marketing your website.  Sign up below to receive the rest!

Search – the New 411

Long ago, in a galaxy far, far away called Stanford University, Google was born and the word Search took on a whole new meaning. Google redefined the way we seek out resources in the vast and confusing warehouse called The Internet.

Google’s search efficiency turned their name into a commonly used verb. How do we find something now? No one says “Oh yeah, search for that on the internet and see what you find.” Instead, they say Google It.

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