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Marketing Your Website in 2018 – Episode 4: Your Customers. Find Them, You Must

Last month, we discussed SEO and the importance of being found in the vast digital sea called the Internet. We talked about the importance of SEO, which helps to propel you to the top of the Google, Bing, or Yahoo search pile. However, there are billions of other websites out there that are all competing for the same potential customers, so you can’t just wait around patiently and expect your phone to start ringing off the hook. Especially if you have a unique product or service.

If you are selling toasters, you might have some first-class SEO working for you so that your product pops up when people search for toasters. But, if you’re selling Turbo Electric Banana Peelers, you better go out and find the people who need Turbo Electric Banana Peelers – and let them know that your product exists.

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Marketing Your Website in 2018: Episode 3 - SEO | Greencup

Marketing Your Website in 2018 – Episode 3: RU N2 SEO? If not, you should be

This is a multi-part informational series for marketing your website.  Sign up below to receive the rest!

Search – the New 411

Long ago, in a galaxy far, far away called Stanford University, Google was born and the word Search took on a whole new meaning. Google redefined the way we seek out resources in the vast and confusing warehouse called The Internet.

Google’s search efficiency turned their name into a commonly used verb. How do we find something now? No one says “Oh yeah, search for that on the internet and see what you find.” Instead, they say Google It.

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Why Human Centered SEO Is Critical To Your Website – Part Two

In Part One of our feature on human-centered SEO, we discussed what Search Engine Optimization is and how it’s been exploited. Like many massive multi-user systems, people quickly found loopholes. However, Google is constantly updating its algorithms for the benefit of their users, not their customers (searchers are favored over publishers). What they’re looking to give their end-user is quality and value in a website. But knowing what Google wants from you can be tricky.  Read more

Why Human Centered SEO Is Critical To Your Website – Part One

This is Part One of a two-part series on Human-Centric SEO.  Subscribe so you don’t miss Part Two.

What is SEO, besides a cryptic acronym that intimidates small business owners everywhere? Many of us know that it’s “a thing,” but what type of thing is it? Sure, it’s how Google determines what websites show up for search queries. But the field of search engine optimization changes often to keep up with the athletic growth rate of the Internet. Over the years, Google has developed algorithm after algorithm with one goal in mind: to use their technology to better serve actual humans (their customers).

SEO is such a vast topic that we’re dedicating two whole articles to it. But where does one begin when discussing something that even Google is reticent to share much about? Read more

Tidbit: Why a Blog is Critical to Your Business

Hey!  It’s time for another Green Cup Design Tidbit.  This time I sat down with our content ninja Will to discuss the ins and outs of why a blog is so important to a website and small business.  I know you have a lot of things on your hands (I’m in same boat!) but this is really important!  So watch the video to gain a better understanding of how you could be using a blog. Read more

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