We believe that beautiful, intuitive, and engaging web design is a critical need for businesses and nonprofits alike. Our range of services is in place to help organizations reach new and existing markets across all generations, but one thing we have learned through our experience across the digital industry is that good web design is particularly important to Millennials. Read more
Think of a website like a company’s first impression. In order for your website to make a good first impression, it’s important that it’s up-to-date and utilizing the latest design trends. There are a lot of exciting things happening in the world website design right now. Here are the trends that this year has to offer as well as some things that web designers should avoid. Read more
The advent of flat website design drew attention from lay men and designers alike. It highlighted the strength of the updated coding structures HTML5 and CSS3, and the modern separation of design from content. We’ve come a long way from the early days of website design, and I sure am glad. Here’s an infographic about the history of website design. It will familiarize you with ongoing trends and the coming nuances in design based on technology. Read more
I’d say about 50% of our website clients come to us for a redesign. The most common reason cited is that the website design is old, broken, or no longer looks good. A close second is the content is no longer accurate, either because their target market has changed or was written in house by someone who didn’t know how to write for the web. The latter is common for first time small business websites.
Unfortunately, there is a lot more to a website than just looks and words. A website should lead potential clients / customers in an ordered pattern, never letting them float indiscriminately around the site. It should use language specific to the target market / demographic. And it should certainly have been planned with specific company goals in mind. Read more
I work with WordPress every day. I choose it for my clients for several reasons, mainly for ease of use and teachability. It is widely expandable, and, being open source, constantly growing and grooming. With that in mind, here are three reasons that I prefer WordPress, and an article dispelling existing myths. Read more
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Nuts and Bolts
1. Friendly meetings over a cup of coffee (metaphorically or literally)
2. Decrypted website speak
3. Websites that generate revenue
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38 W. Fulton St. #400
Grand Rapids, MI 49503