Posts

The Last Blog Post | GreenCup

Marketing Your Website in 2018 – Episode 5: The Last Blog Post

Ok. Just to be clear, this is not the last GreenCup blog post. Just the last blog post in this series. All good franchises must come to an end. Unless you have a huge catalog of superheroes, in which case you can just continue to recycle them over and over again by writing sequels and prequels until the cows come home.

Do the cows ever actually ever come home? Nevermind. Back to the serious stuff.

Our Marketing Your Website in 2018 series began on a distant planet, far, far away and comes to an end with this last, solo thought about marketing concepts in the new millennium.

Read more

Marketing Your Website in 2018: Episode 3 - SEO | Greencup

Marketing Your Website in 2018 – Episode 3: RU N2 SEO? If not, you should be

This is a multi-part informational series for marketing your website.  Sign up below to receive the rest!

Search – the New 411

Long ago, in a galaxy far, far away called Stanford University, Google was born and the word Search took on a whole new meaning. Google redefined the way we seek out resources in the vast and confusing warehouse called The Internet.

Google’s search efficiency turned their name into a commonly used verb. How do we find something now? No one says “Oh yeah, search for that on the internet and see what you find.” Instead, they say Google It.

Read more

Our Web Design Glossary

Website developers tend to talk a lot of jargon.  Here at GreenCup, we try really hard to explain anything technical that comes up, but sometimes we slip.  Whether you’re working with us on your website, or you’re working with another Grand Rapids based design firm, it may be helpful to have this glossary to support your project.  Note:  We list them in order of  relation rather than alphabetical. Read more

Why Human Centered SEO Is Critical To Your Website – Part One

This is Part One of a two-part series on Human-Centric SEO.  Subscribe so you don’t miss Part Two.

What is SEO, besides a cryptic acronym that intimidates small business owners everywhere? Many of us know that it’s “a thing,” but what type of thing is it? Sure, it’s how Google determines what websites show up for search queries. But the field of search engine optimization changes often to keep up with the athletic growth rate of the Internet. Over the years, Google has developed algorithm after algorithm with one goal in mind: to use their technology to better serve actual humans (their customers).

SEO is such a vast topic that we’re dedicating two whole articles to it. But where does one begin when discussing something that even Google is reticent to share much about? Read more

A Website is like a Good Bottle of Wine

I’ve encountered several companies throughout my career that choose to cut corners in the beginning, specifically with their digital presence.  The most important issue is their lack of a solid logo and identity, which is a subject I’ve covered in previous posts.  Typically, a company realizes they need better branding, and corrects the issue within its first year.  Unfortunately, the website gets left behind all too often.  And that is a mistake. Read more

Portfolio Items