We believe that beautiful, intuitive, and engaging web design is a critical need for businesses and nonprofits alike. Our range of services is in place to help organizations reach new and existing markets across all generations, but one thing we have learned through our experience across the digital industry is that good web design is particularly important to Millennials.
Millennials, followed by Generation Z, have grown and evolved with the internet — it is engrained in nearly every tenet of their daily life. Combined with the fact that the younger generations remain the crown jewel of advertisers and cultural trendsetters, there is plenty of reason to focus on web design that will not turn away their attention. Here are some of the things you want to be certain your website has.
In a fast-paced world, Millennials are used to finding quick answers at their fingertips. This means having a design that quickly points them to pertinent information they may be looking for — things like a phone number, event details, or a menu. Instant gratification also means that your website is quick to load and functions properly (which Google loves, too).
Continuing on the theme of loading and functioning, you will quickly lose the younger generation with a website that lacks Responsive Design. You should expect Millennials to visit your site using devices like phones, tablets, and laptops. Your web design should transition seamlessly between devices and be optimized to reduce unnecessary scrolling and zooming in and out.
We all want people to help in sharing information about our organizations, and that should be built into your pages. Include appropriate calls to action, social sharing links, and information that is easy to copy and paste. This ties in with instant gratification, as they want to and should be able to quickly share things that are of interest or value to them.
One of the quickest ways to lose credibility with Millennials is to have incomplete, missing, or inconsistent information. Proper content management across all your digital channels builds trust and paves the way for return visits: once they know where they can get the accurate information they need, they will come back.
These key pieces certainly apply to all generations and markets your organization hopes to reach, but are critical for the Millennials that likely will not have the patience to reach you in a different way. If you are interested in learning more about how changes in web design can help your organization, let’s grab some coffee and have a chat!