2016 Website Design Trend Outlook

Think of a website like a company’s first impression. In order for your website to make a good first impression, it’s important that it’s up-to-date and utilizing the latest design trends. There are a lot of exciting things happening in the world website design right now. Here are the trends that this year has to offer as well as some things that web designers should avoid. 

Do: Try Out Flat Design

Website using the principles of “flat design” have been popping up more since new Google logo was released last September. This simpler aesthetic style can help with user experience. Flat design also encourages minimalist layouts that help to decrease a page’s load time. We expect many more sites to be flattening out in the next year.

Don’t: Rely on Stock Photos

As users become savvier, they are able to recognize stock photos more easily. A lot of websites are opting to include photographs of their business and employees into their design instead of pruchasing photos. This can give a site more personality and help users relate to an organization. Some sites are even opting to use short, custom-made videos as the backgrounds for their pages.

Do: Utilize Card-Style Interface

Organizing content on your webpage with a card-style design solves a few problems. For one, it allows users to get a preview of content before they click on it. It also makes mobile layout easy as cards can easily stack horizontally or vertically. For websites without a lot of separate pages, cards can give users a great overview of an organization in a single glance.

Don’t: Ignore Mobile Layouts

It is currently estimated that a third of Internet traffic is from mobile devices. In response, many web designers have been designing a site’s mobile layout first. A lot of clutter is shed from a page’s layout based due smaller screen size. As designers focus on better looking mobile sites, it becomes easier to build a desktop site to match it. It also shifts focus towards users when they’re not at home, making a site more shareable.

Do: Bring Back Scrolling

The increased use of vertically-oriented screens has made scrolling web pages (especially “infinite scrolling”) more desirable. Mobile and tablet users don’t expect an entire page to fit on a single screen. Because of this, websites are revitalizing designs that encourage users to scroll their way through content. Desktop users are growing more comfortable with horizontal scrolling too, which can add energy and style to any home page.

Don’t: Fall Under the Spell Of Parralax Scrolling

Parralax scrolling can be a great way to liven up a web page, but it comes at a cost. One thing that can ruin user experience is if a page takes too long to load. Parralax scrolling can create longer load times and it isn’t compatible with every web browser. It also isn’t very mobile-friendly, which can deter a lot of first-time visitors from returning to your site on their desktop computer.

Design and the Digital Space is quickly evolving, and we’re going to help you stay up to date.  We’ll be running a Latest Trends update at the beginning of each month for each of the services we offer.

Decrypt The Internet

Get our monthly newsletter with what small business owners need to know about their online presence.