Whether you like it or not, Pokémon Go has taken off. Some small business owners have been irritated with the “augmented reality” app and have taken to putting up signs banning Pokémon trainers from their establishments. Others, however, have figured out that welcoming the game in their business creates an excellent marketing opportunity.
About William Stefanski
Will Stefanski is Green Cup Design's content writer extraordinaire. Follow his articles on the GCD blog to learn more about industry insights and trends.
Entries by William Stefanski
In Part One of our feature on human-centered SEO, we discussed what Search Engine Optimization is and how it’s been exploited. Like many massive multi-user systems, people quickly found loopholes. However, Google is constantly updating its algorithms for the benefit of their users, not their customers (searchers are favored over publishers). What they’re looking to […]
This is Part One of a two-part series on Human-Centric SEO. Subscribe so you don’t miss Part Two. What is SEO, besides a cryptic acronym that intimidates small business owners everywhere? Many of us know that it’s “a thing,” but what type of thing is it? Sure, it’s how Google determines what websites show up […]
The greatest misconception about website building is that once it’s published you can leave a page alone. Not so! Websites require regular maintenance if you want them to stay relevant and keep working.
We like to think of marketing like the back row of a chessboard. These are your strongest pieces, your digital marketing platforms, capable of the most movement at once. The king is Facebook and by its side is Twitter, the elegant, fast-moving queen. Strafing these two are the rook and bishop, which represent different social […]
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