Entries by William Stefanski

How to Use Pokémon Go! to Attract New Customers

Whether you like it or not, Pokémon Go has taken off. Some small business owners have been irritated with the “augmented reality” app and have taken to putting up signs banning Pokémon trainers from their establishments. Others, however, have figured out that welcoming the game in their business creates an excellent marketing opportunity.

Why Human Centered SEO Is Critical To Your Website – Part Two

In Part One of our feature on human-centered SEO, we discussed what Search Engine Optimization is and how it’s been exploited. Like many massive multi-user systems, people quickly found loopholes. However, Google is constantly updating its algorithms for the benefit of their users, not their customers (searchers are favored over publishers). What they’re looking to […]

Why Human Centered SEO Is Critical To Your Website – Part One

This is Part One of a two-part series on Human-Centric SEO.  Subscribe so you don’t miss Part Two. What is SEO, besides a cryptic acronym that intimidates small business owners everywhere? Many of us know that it’s “a thing,” but what type of thing is it? Sure, it’s how Google determines what websites show up […]