Make Your Email Work For You

Does the thought of doing an email campaign make you moan?  Here is  a 10 minute tip to beef up your email without starting a full-out campaign (though you should consider one if your business is more than a year old).  You already send messages to clients, customers, business partners,  and new acquaintances on a daily basis – all of whom could be leveraged to discover your website, booking information, social media, and whatever else you offer.  Read more

CoWorking Space Abounds in Grand Rapids

CoWorking [koh-wur-king, koh-wur-] (noun) –  a style of work which involves a shared working environment, sometimes an office, yet independent activity (Wikipedia)

Grand Rapids, Michigan, is an excellent city in which to start a small business.  In the past I’ve named many resources for getting off the ground.  Now I’d like to showcase a few coworking spaces that help to keep the ball rolling.

Why consider a coworking space in the first place?  For a single entrepreneur like myself, sometimes I just need to get out of the house.  For groups that have started something, a home environment doesn’t always cut it.  Maybe a specialized space is needed for the kind of work you’re interested in.  At the very least, coworking space means networking and the support of others in similar shoes. Read more


Why A Logo Should Be Your First Concern

Starting a business is exciting.  The idea that was bouncing around your head for years is finally turning reality.  One feels compelled to spread the word, jump on social media, find investors, and start planning next steps.

Unfortunately, over and over I see start-up leaders missing the first and most important step – logo design.   Read more

Want to be Taken Seriously? Become a Better Writer.

Good Writing is as Essential as your Degree

Technology has played a pivotal role in business, education, and personal connections.  One can now easily connect with international clients, find papers from academic sources in Taiwan, and maintain friendships with folks not seen for years.  While these advances are fantastic, technology has wreaked havoc on our language skills.  Unfortunately for those who are accustomed to ‘brb’ and ‘imho’ as standard and accepted methods of communication, poor use of language will equal lost career opportunities.

Having been in a management role for over three years, I can personally attest to language playing a role in hiring. Read more