What Makes Social Media Marketing Powerful | GreenCup Design

What Makes Social Media Marketing Powerful?

Marketing strategies have gone through dramatic changes in the last 10 years, and especially in the last few alone. The rising influence of Internet advertising changed the face of marketing forever, unseating television and newspapers as the primary outlets for spending on customer acquisition.

Internet advertising created a new approach to selling goods and services. In the beginning, there were websites – and they were good. A great deal of effort went into bringing the client to your site where they would either make a purchase or call in to your office and hire your company.

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New Year, New Goals, New Strategies.

The start of a new year almost always brings new goals and ambitions, and the inevitable promises that come with the changing calendar. We all make solemn vows to be more productive, spend less time browsing Facebook, and to eat more kale. Well, ok. Maybe not more kale.

For small business owners, the new year often brings new business goals, such as making better use of the Internet tools and resources that make up the backbone of a business’s online presence.

Successful business owners know that the Internet can bring customers to their doorstep if they can harness the power of digital tools such as SEO and social media strategies. But, these are not always easy concepts to learn, especially for people who already have a heavy workload.

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The Importance of Strong Content

This month I’d like to discuss something that we at GreenCup feel is an important consideration when people are creating a website or social media strategy for their business or product.

Strong, well-developed content.

Some of the most well-spoken people in the world cannot effectively write content. They can tell a story, and they have excellent information to share when given an outlet for it. However, they cannot put their thoughts into writing to convey that information to their readers or website visitors.

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You Need To Start Using Facebook Business Manager

99% of our clients are on Facebook.  It’s the #1 tool for small business owners to stay connected with their customers and potential buyers.  Even our manufacturing clients have a Facebook page.

When the Facebook Business Manager launched in mid-2014, it was exclusive to large marketers — those that wished to leverage Facebook’s massive user base and data to get their ads in front of you.  Today, it has evolved into a major tool for any business page user.  If you haven’t moved your Facebook Business Page to the Business Manager Suite, there is no better time.  Read more

How Instagram Stories Could Rival Snapchat

At the beginning of August, Instagram rolled out Instagram Stories, adding to the wave of video feeds sweeping social media.  If you’re an Instagram user, you may have noticed the circles now gracing the top of your feed.  These little 10 second videos offer the opportunity for your followers to see into the ‘every day’, instead of the polished images we’re all used to. Read more