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New Year, New Goals, New Strategies.

The start of a new year almost always brings new goals and ambitions, and the inevitable promises that come with the changing calendar. We all make solemn vows to be more productive, spend less time browsing Facebook, and to eat more kale. Well, ok. Maybe not more kale.

For small business owners, the new year often brings new business goals, such as making better use of the Internet tools and resources that make up the backbone of a business’s online presence.

Successful business owners know that the Internet can bring customers to their doorstep if they can harness the power of digital tools such as SEO and social media strategies. But, these are not always easy concepts to learn, especially for people who already have a heavy workload.

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Wordpress 5.0 - What Is It and What To Do About It | GreenCup Design

WordPress 5.0 – What Is It and What You Need To Do About It

You may have heard that WordPress is launching WordPress 5.0 today which is probably causing you to scratch your head and ask, what does that mean to me and what should I do about it?

This is a big deal. WordPress is finally catching on to the popularity of drag and drop web page builders and is incorporating this functionality in their own editor – in a major way. While this new editor, called “Gutenberg,” won’t change the way your page looks to your visitors, it will change how you see your site on the inside.

With such a big change, people will wonder if their website will be ok after the update. The short answer is yes – with some exceptions. The long answer can be read about and debated until we see the effects of the changes.

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Keep Your Online Presence Running at its Best | GreenCup Digital

Maintenance 101 – Keep Your Site Looking and Running its Very Best

There are endless articles and blog posts covering the importance of marketing your business through your website, blog posts, and social media. Although those are important pieces, they are part of a bigger picture. Your online presence and the platforms that carry it must be maintained.

A lot of business owners, especially small business owners, get involved in the construction of their own website. They may build a beautiful site using tools like WordPress or Squarespace, but people often stop there, sometimes leaving the site as is for years. Or, they don’t realize that it needs to be done.

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The Importance of Strong Content

This month I’d like to discuss something that we at GreenCup feel is an important consideration when people are creating a website or social media strategy for their business or product.

Strong, well-developed content.

Some of the most well-spoken people in the world cannot effectively write content. They can tell a story, and they have excellent information to share when given an outlet for it. However, they cannot put their thoughts into writing to convey that information to their readers or website visitors.

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GDPR Hall of Shame for 2018

Just in case you haven’t had enough news and information about GDPR, or the General Data Protection Regulation , here is more news and information about GDPR. However, it’s time to lighten the mood a bit.

The flood of email that hit your Inbox with those four pesky little letters has really been sent to help safeguard your privacy. The GDPR regulations are supposed to make the websites you visit show you how they use your personal information and give you ways to control what can and cannot be stored or shared by that website.

Because all of your favorite websites now have to ask your permission to store their visitor’s data,  you have to accept their new privacy policies even though you already accepted their privacy policies, allow them access to things you granted years ago, and click Yes to continue receiving their newsletters and snarky emails about GDPR.

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