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A Website is like a Good Bottle of Wine

I’ve encountered several companies throughout my career that choose to cut corners in the beginning, specifically with their digital presence.  The most important issue is their lack of a solid logo and identity, which is a subject I’ve covered in previous posts.  Typically, a company realizes they need better branding, and corrects the issue within its first year.  Unfortunately, the website gets left behind all too often.  And that is a mistake. Read more