Posts

Time for a Website Redesign or Refresh | GreenCup Design

Time for a Website Refresh or Rebuild?

You know how important a nice-looking website is to your business today. You know that it’s the face of your company – like a fresh-faced employee at the reception desk who has a smile for everyone and can serve up facts and figures about your business for anyone who asks. They are as effective at selling your product or service as you are.

Your website is responsible for the first impression many of your customers will take away after searching for an answer or solution. Those people will find you by using the little screen of their mobile device first, then by taking a second look after they get home or back to their office where they can sit at the big screen of their laptop.
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New Year, New Goals, New Strategies.

The start of a new year almost always brings new goals and ambitions, and the inevitable promises that come with the changing calendar. We all make solemn vows to be more productive, spend less time browsing Facebook, and to eat more kale. Well, ok. Maybe not more kale.

For small business owners, the new year often brings new business goals, such as making better use of the Internet tools and resources that make up the backbone of a business’s online presence.

Successful business owners know that the Internet can bring customers to their doorstep if they can harness the power of digital tools such as SEO and social media strategies. But, these are not always easy concepts to learn, especially for people who already have a heavy workload.

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Keep Your Online Presence Running at its Best | GreenCup Digital

Maintenance 101 – Keep Your Site Looking and Running its Very Best

There are endless articles and blog posts covering the importance of marketing your business through your website, blog posts, and social media. Although those are important pieces, they are part of a bigger picture. Your online presence and the platforms that carry it must be maintained.

A lot of business owners, especially small business owners, get involved in the construction of their own website. They may build a beautiful site using tools like WordPress or Squarespace, but people often stop there, sometimes leaving the site as is for years. Or, they don’t realize that it needs to be done.

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created anger and resentment, | GreenCup Design

Very Scary Websites for Halloween!

When people want to know more about your business the first thing they will do is visit your website. The first impression you make on your clients doesn’t come from a handshake or a phone call, it comes from your online presence. Even if you hand someone a business card, the next contact they will make with your business is through your website.

In order to make a good first impression, your website must be well constructed, easy to navigate, and easy to find when someone searches for the few details they remember from a conversation or recommendation. Your website is arguably the most important representation of your business or the services you provide.

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The Importance of Strong Content

This month I’d like to discuss something that we at GreenCup feel is an important consideration when people are creating a website or social media strategy for their business or product.

Strong, well-developed content.

Some of the most well-spoken people in the world cannot effectively write content. They can tell a story, and they have excellent information to share when given an outlet for it. However, they cannot put their thoughts into writing to convey that information to their readers or website visitors.

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