Posts

Why Human Centered SEO Is Critical To Your Website – Part One

This is Part One of a two-part series on Human-Centric SEO.  Subscribe so you don’t miss Part Two.

What is SEO, besides a cryptic acronym that intimidates small business owners everywhere? Many of us know that it’s “a thing,” but what type of thing is it? Sure, it’s how Google determines what websites show up for search queries. But the field of search engine optimization changes often to keep up with the athletic growth rate of the Internet. Over the years, Google has developed algorithm after algorithm with one goal in mind: to use their technology to better serve actual humans (their customers).

SEO is such a vast topic that we’re dedicating two whole articles to it. But where does one begin when discussing something that even Google is reticent to share much about? Read more

A Website is like a Good Bottle of Wine

I’ve encountered several companies throughout my career that choose to cut corners in the beginning, specifically with their digital presence.  The most important issue is their lack of a solid logo and identity, which is a subject I’ve covered in previous posts.  Typically, a company realizes they need better branding, and corrects the issue within its first year.  Unfortunately, the website gets left behind all too often.  And that is a mistake. Read more

AMA SEO Smackdown

This week we had the pleasure of attending the AMA SEO Smackdown.  A luncheon panel decorated with Rock’em Sock’em Robots, we were ready to get down to the grit of what Search Engine Optimization looks like in 2015.  Since I started working on the web in 2010, a lot has changed, and (as we hear over and over), content is king.  The panel reinforced our white hat tactics, and we’d like to share them with you.  Read more

Upcoming Google SEO Changes

Matt Cutts is an associate at Google.  He joined the team in 2000 and is now head of the WebSpam team.  In this video he discusses what Google has in store for its programs in the summer of 2013, including Penguin, Panda, Site Hacking, Content, and  Link Analysis.

 

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