This is Part One of a two-part series on Human-Centric SEO. Subscribe so you don’t miss Part Two.
What is SEO, besides a cryptic acronym that intimidates small business owners everywhere? Many of us know that it’s “a thing,” but what type of thing is it? Sure, it’s how Google determines what websites show up for search queries. But the field of search engine optimization changes often to keep up with the athletic growth rate of the Internet. Over the years, Google has developed algorithm after algorithm with one goal in mind: to use their technology to better serve actual humans (their customers).
SEO is such a vast topic that we’re dedicating two whole articles to it. But where does one begin when discussing something that even Google is reticent to share much about? Read more