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What Makes Social Media Marketing Powerful | GreenCup Design

What Makes Social Media Marketing Powerful?

Marketing strategies have gone through dramatic changes in the last 10 years, and especially in the last few alone. The rising influence of Internet advertising changed the face of marketing forever, unseating television and newspapers as the primary outlets for spending on customer acquisition.

Internet advertising created a new approach to selling goods and services. In the beginning, there were websites – and they were good. A great deal of effort went into bringing the client to your site where they would either make a purchase or call in to your office and hire your company.

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Halloween | GreenCup Design

Very Scary Websites for Halloween!

When people want to know more about your business the first thing they will do is visit your website. The first impression you make on your clients doesn’t come from a handshake or a phone call, it comes from your online presence. Even if you hand someone a business card, the next contact they will make with your business is through your website.

In order to make a good first impression, your website must be well constructed, easy to navigate, and easy to find when someone searches for the few details they remember from a conversation or recommendation. Your website is arguably the most important representation of your business or the services you provide.

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Quality Photos are important for your website

The Importance of Placing Quality Photos on your Website

The Internet has become an essential marketing resource for business advertisers, overtaking print media and television as a primary target. This is especially true if you are the owner of a small or home-based business who does not have the deep pockets necessary to broadcast your message during an anchor program like Monday Night Football.

The incredible number of free and low-cost tools available to business owners also plays a large part in the Internet’s popularity as an advertising medium. This has made it possible for many business owners to take on the creation and ongoing maintenance of their websites using tools such as WordPress or Squarespace.

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gc-post-8-15-18

The Importance of Strong Content

This month I’d like to discuss something that we at GreenCup feel is an important consideration when people are creating a website or social media strategy for their business or product.

Strong, well-developed content.

Some of the most well-spoken people in the world cannot effectively write content. They can tell a story, and they have excellent information to share when given an outlet for it. However, they cannot put their thoughts into writing to convey that information to their readers or website visitors.

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The Last Blog Post | GreenCup

Marketing Your Website in 2018 – Episode 5: The Last Blog Post

Ok. Just to be clear, this is not the last GreenCup blog post. Just the last blog post in this series. All good franchises must come to an end. Unless you have a huge catalog of superheroes, in which case you can just continue to recycle them over and over again by writing sequels and prequels until the cows come home.

Do the cows ever actually ever come home? Nevermind. Back to the serious stuff.

Our Marketing Your Website in 2018 series began on a distant planet, far, far away and comes to an end with this last, solo thought about marketing concepts in the new millennium.

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