Posts

New Year, New Goals, New Strategies.

The start of a new year almost always brings new goals and ambitions, and the inevitable promises that come with the changing calendar. We all make solemn vows to be more productive, spend less time browsing Facebook, and to eat more kale. Well, ok. Maybe not more kale.

For small business owners, the new year often brings new business goals, such as making better use of the Internet tools and resources that make up the backbone of a business’s online presence.

Successful business owners know that the Internet can bring customers to their doorstep if they can harness the power of digital tools such as SEO and social media strategies. But, these are not always easy concepts to learn, especially for people who already have a heavy workload.

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Halloween | GreenCup Design

Very Scary Websites for Halloween!

When people want to know more about your business the first thing they will do is visit your website. The first impression you make on your clients doesn’t come from a handshake or a phone call, it comes from your online presence. Even if you hand someone a business card, the next contact they will make with your business is through your website.

In order to make a good first impression, your website must be well constructed, easy to navigate, and easy to find when someone searches for the few details they remember from a conversation or recommendation. Your website is arguably the most important representation of your business or the services you provide.

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Grand Rapids Business Journal

Feature in Grand Rapids Business Journal

This week, Green Cup Design was featured in the Grand Rapids Business Journal, during an interview with founder Veronica Kirin.  The article covered much of Veronica’s experience in the Small Business world, but settled prominently on Green Cup Design as her current work.   Read more

Tidbit: Why A Website is Important to Small Business

Even in this day and age, I come across small business owners who don’t know the value of a website. Here’s a quick overview of the current stats affecting small business web design – stay tuned for the outtakes at the end.
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Why I Rebranded

Green Cup Design was originally founded as Kirin|Design.  I liked the brand, thought its use of the vertical separator in the name clever, and the use of a last name gave it a polished feel.  But it was my last name, and, in truth, the business was all me.  I was the brand, and that can only grow so far. Read more