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What Makes Social Media Marketing Powerful | GreenCup Design

What Makes Social Media Marketing Powerful?

Marketing strategies have gone through dramatic changes in the last 10 years, and especially in the last few alone. The rising influence of Internet advertising changed the face of marketing forever, unseating television and newspapers as the primary outlets for spending on customer acquisition.

Internet advertising created a new approach to selling goods and services. In the beginning, there were websites – and they were good. A great deal of effort went into bringing the client to your site where they would either make a purchase or call in to your office and hire your company.

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New Year, New Goals, New Strategies.

The start of a new year almost always brings new goals and ambitions, and the inevitable promises that come with the changing calendar. We all make solemn vows to be more productive, spend less time browsing Facebook, and to eat more kale. Well, ok. Maybe not more kale.

For small business owners, the new year often brings new business goals, such as making better use of the Internet tools and resources that make up the backbone of a business’s online presence.

Successful business owners know that the Internet can bring customers to their doorstep if they can harness the power of digital tools such as SEO and social media strategies. But, these are not always easy concepts to learn, especially for people who already have a heavy workload.

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The Last Blog Post | GreenCup

Marketing Your Website in 2018 – Episode 5: The Last Blog Post

Ok. Just to be clear, this is not the last GreenCup blog post. Just the last blog post in this series. All good franchises must come to an end. Unless you have a huge catalog of superheroes, in which case you can just continue to recycle them over and over again by writing sequels and prequels until the cows come home.

Do the cows ever actually ever come home? Nevermind. Back to the serious stuff.

Our Marketing Your Website in 2018 series began on a distant planet, far, far away and comes to an end with this last, solo thought about marketing concepts in the new millennium.

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Marketing Your Website in 2018 – Episode 4: Your Customers. Find Them, You Must

Last month, we discussed SEO and the importance of being found in the vast digital sea called the Internet. We talked about the importance of SEO, which helps to propel you to the top of the Google, Bing, or Yahoo search pile. However, there are billions of other websites out there that are all competing for the same potential customers, so you can’t just wait around patiently and expect your phone to start ringing off the hook. Especially if you have a unique product or service.

If you are selling toasters, you might have some first-class SEO working for you so that your product pops up when people search for toasters. But, if you’re selling Turbo Electric Banana Peelers, you better go out and find the people who need Turbo Electric Banana Peelers – and let them know that your product exists.

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Marketing Your Website in 2018: Episode 3 - SEO | Greencup

Marketing Your Website in 2018 – Episode 3: RU N2 SEO? If not, you should be

This is a multi-part informational series for marketing your website.  Sign up below to receive the rest!

Search – the New 411

Long ago, in a galaxy far, far away called Stanford University, Google was born and the word Search took on a whole new meaning. Google redefined the way we seek out resources in the vast and confusing warehouse called The Internet.

Google’s search efficiency turned their name into a commonly used verb. How do we find something now? No one says “Oh yeah, search for that on the internet and see what you find.” Instead, they say Google It.

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