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Time for an Update to the GreenCup Website | GreenCup Design

Time for an Update… to the GreenCup Website!

We’ve seen a fair amount of change at GreenCup over the last year, with much of it revolving around Joanna Corrigan taking the wheel to steer us toward growth, new projects, and new opportunities.

By merging two companies, CATKAM Media and GreenCup, the result is GreenCup Digital. A one-stop shop where West Michigan small businesses can find the solution to any or all of their web design, social media, content, SEO, and branding needs.
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What Makes Social Media Marketing Powerful | GreenCup Design

What Makes Social Media Marketing Powerful?

Marketing strategies have gone through dramatic changes in the last 10 years, and especially in the last few alone. The rising influence of Internet advertising changed the face of marketing forever, unseating television and newspapers as the primary outlets for spending on customer acquisition.

Internet advertising created a new approach to selling goods and services. In the beginning, there were websites – and they were good. A great deal of effort went into bringing the client to your site where they would either make a purchase or call in to your office and hire your company.

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Time for a Website Redesign or Refresh | GreenCup Design

Time for a Website Refresh or Rebuild?

You know how important a nice-looking website is to your business today. You know that it’s the face of your company – like a fresh-faced employee at the reception desk who has a smile for everyone and can serve up facts and figures about your business for anyone who asks. They are as effective at selling your product or service as you are.

Your website is responsible for the first impression many of your customers will take away after searching for an answer or solution. Those people will find you by using the little screen of their mobile device first, then by taking a second look after they get home or back to their office where they can sit at the big screen of their laptop.
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Wordpress 5.0 - What Is It and What To Do About It | GreenCup Design

WordPress 5.0 – What Is It and What You Need To Do About It

You may have heard that WordPress is launching WordPress 5.0 today which is probably causing you to scratch your head and ask, what does that mean to me and what should I do about it?

This is a big deal. WordPress is finally catching on to the popularity of drag and drop web page builders and is incorporating this functionality in their own editor – in a major way. While this new editor, called “Gutenberg,” won’t change the way your page looks to your visitors, it will change how you see your site on the inside.

With such a big change, people will wonder if their website will be ok after the update. The short answer is yes – with some exceptions. The long answer can be read about and debated until we see the effects of the changes.

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Keep Your Online Presence Running at its Best | GreenCup Digital

Maintenance 101 – Keep Your Site Looking and Running its Very Best

There are endless articles and blog posts covering the importance of marketing your business through your website, blog posts, and social media. Although those are important pieces, they are part of a bigger picture. Your online presence and the platforms that carry it must be maintained.

A lot of business owners, especially small business owners, get involved in the construction of their own website. They may build a beautiful site using tools like WordPress or Squarespace, but people often stop there, sometimes leaving the site as is for years. Or, they don’t realize that it needs to be done.

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