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Halloween | GreenCup Design

Very Scary Websites for Halloween!

When people want to know more about your business the first thing they will do is visit your website. The first impression you make on your clients doesn’t come from a handshake or a phone call, it comes from your online presence. Even if you hand someone a business card, the next contact they will make with your business is through your website.

In order to make a good first impression, your website must be well constructed, easy to navigate, and easy to find when someone searches for the few details they remember from a conversation or recommendation. Your website is arguably the most important representation of your business or the services you provide.

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Quality Photos are important for your website

The Importance of Placing Quality Photos on your Website

The Internet has become an essential marketing resource for business advertisers, overtaking print media and television as a primary target. This is especially true if you are the owner of a small or home-based business who does not have the deep pockets necessary to broadcast your message during an anchor program like Monday Night Football.

The incredible number of free and low-cost tools available to business owners also plays a large part in the Internet’s popularity as an advertising medium. This has made it possible for many business owners to take on the creation and ongoing maintenance of their websites using tools such as WordPress or Squarespace.

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Tidbit: Why A Website is Important to Small Business

Even in this day and age, I come across small business owners who don’t know the value of a website. Here’s a quick overview of the current stats affecting small business web design – stay tuned for the outtakes at the end.
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Is it Time for a Website Redesign?

I’d say about 50% of our website clients come to us for a redesign.  The most common reason cited is that the website design is old, broken, or no longer looks good.  A close second is the content is no longer accurate, either because their target market has changed or was written in house by someone who didn’t know how to write for the web.  The latter is common for first time small business websites.

Unfortunately, there is a lot more to a website than just looks and words.  A website should lead potential clients / customers in an ordered pattern, never letting them float indiscriminately around the site.  It should use language specific to the target market / demographic.  And it should certainly have been planned with specific company goals in mind.   Read more

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