Marketing strategies have gone through dramatic changes in the last 10 years, and especially in the last few alone. The rising influence of Internet advertising changed the face of marketing forever, unseating television and newspapers as the primary outlets for spending on customer acquisition.
Internet advertising created a new approach to selling goods and services. In the beginning, there were websites – and they were good. A great deal of effort went into bringing the client to your site where they would either make a purchase or call in to your office and hire your company.