What Makes Social Media Marketing Powerful | GreenCup Design

What Makes Social Media Marketing Powerful?

Marketing strategies have gone through dramatic changes in the last 10 years, and especially in the last few alone. The rising influence of Internet advertising changed the face of marketing forever, unseating television and newspapers as the primary outlets for spending on customer acquisition.

Internet advertising created a new approach to selling goods and services. In the beginning, there were websites – and they were good. A great deal of effort went into bringing the client to your site where they would either make a purchase or call in to your office and hire your company.

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New Year, New Goals, New Strategies.

The start of a new year almost always brings new goals and ambitions, and the inevitable promises that come with the changing calendar. We all make solemn vows to be more productive, spend less time browsing Facebook, and to eat more kale. Well, ok. Maybe not more kale.

For small business owners, the new year often brings new business goals, such as making better use of the Internet tools and resources that make up the backbone of a business’s online presence.

Successful business owners know that the Internet can bring customers to their doorstep if they can harness the power of digital tools such as SEO and social media strategies. But, these are not always easy concepts to learn, especially for people who already have a heavy workload.

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How Instagram Stories Could Rival Snapchat

At the beginning of August, Instagram rolled out Instagram Stories, adding to the wave of video feeds sweeping social media.  If you’re an Instagram user, you may have noticed the circles now gracing the top of your feed.  These little 10 second videos offer the opportunity for your followers to see into the ‘every day’, instead of the polished images we’re all used to. Read more

Why Email Lists Are Still Important In A World Of Social Media

We like to think of marketing like the back row of a chessboard. These are your strongest pieces, your digital marketing platforms, capable of the most movement at once. The king is Facebook and by its side is Twitter, the elegant, fast-moving queen. Strafing these two are the rook and bishop, which represent different social media platforms, depending on your business: Instagram, Pinterest, or even LinkedIn. The knight, however, is your email list, and it’s the only piece able to jump over others.  Read more

It’s Time to Have the Social Media Talk

Sit down and get comfy, because it’s time to talk.

We both know how important social media management is in the digital marketplace. Maybe you were posting updates about your company as a side project, and at first it was fun. But keeping up with multiple posts per day loses its charm after a while. It’s time to get serious again. Read more