Posts

Past, Present, & Future of Website Design

The advent of flat website design drew attention from lay men and designers alike.  It highlighted the strength of the updated coding structures HTML5 and CSS3, and the modern separation of design from content.  We’ve come a long way from the early days of website design, and I sure am glad.  Here’s an infographic about the history of website design.  It will familiarize you with ongoing trends and the coming nuances in design based on technology. Read more

Tidbit: Why A Website is Important to Small Business

Even in this day and age, I come across small business owners who don’t know the value of a website. Here’s a quick overview of the current stats affecting small business web design – stay tuned for the outtakes at the end.
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Why I Rebranded

Green Cup Design was originally founded as Kirin|Design.  I liked the brand, thought its use of the vertical separator in the name clever, and the use of a last name gave it a polished feel.  But it was my last name, and, in truth, the business was all me.  I was the brand, and that can only grow so far. Read more

Why Web Design?

I get asked that question quite often, especially when it becomes apparent that I am self-taught.  Why did I choose to start a business designing websites instead of a career in Anthropology or Non-Profit Administration?  That’s where my background was strongest.   Read more

Is it Time for a Website Redesign?

I’d say about 50% of our website clients come to us for a redesign.  The most common reason cited is that the website design is old, broken, or no longer looks good.  A close second is the content is no longer accurate, either because their target market has changed or was written in house by someone who didn’t know how to write for the web.  The latter is common for first time small business websites.

Unfortunately, there is a lot more to a website than just looks and words.  A website should lead potential clients / customers in an ordered pattern, never letting them float indiscriminately around the site.  It should use language specific to the target market / demographic.  And it should certainly have been planned with specific company goals in mind.   Read more

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