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Time for a Website Redesign or Refresh | GreenCup Design

Time for a Website Refresh or Rebuild?

You know how important a nice-looking website is to your business today. You know that it’s the face of your company – like a fresh-faced employee at the reception desk who has a smile for everyone and can serve up facts and figures about your business for anyone who asks. They are as effective at selling your product or service as you are.

Your website is responsible for the first impression many of your customers will take away after searching for an answer or solution. Those people will find you by using the little screen of their mobile device first, then by taking a second look after they get home or back to their office where they can sit at the big screen of their laptop.
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Is it Time for a Website Redesign?

I’d say about 50% of our website clients come to us for a redesign.  The most common reason cited is that the website design is old, broken, or no longer looks good.  A close second is the content is no longer accurate, either because their target market has changed or was written in house by someone who didn’t know how to write for the web.  The latter is common for first time small business websites.

Unfortunately, there is a lot more to a website than just looks and words.  A website should lead potential clients / customers in an ordered pattern, never letting them float indiscriminately around the site.  It should use language specific to the target market / demographic.  And it should certainly have been planned with specific company goals in mind.   Read more

How We Redeveloped a FindLaw Website

FindLaw, a subsidiary of Thomson Reuters, is a marketing company for law firms and lawyers that provides legal information and updates to both lawyers and the public.  One of the most popular services FindLaw offers is website design and marketing maintenance for law firms.  This includes the initial design and build, with blog post writing plus SEO and its corresponding analytics ongoing.  Today I am not here to opine on the services FindLaw provides, but to describe what happens when a law firm chooses to leave FindLaw. Read more

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