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Time for a Website Redesign or Refresh | GreenCup Design

Time for a Website Refresh or Rebuild?

You know how important a nice-looking website is to your business today. You know that it’s the face of your company – like a fresh-faced employee at the reception desk who has a smile for everyone and can serve up facts and figures about your business for anyone who asks. They are as effective at selling your product or service as you are.

Your website is responsible for the first impression many of your customers will take away after searching for an answer or solution. Those people will find you by using the little screen of their mobile device first, then by taking a second look after they get home or back to their office where they can sit at the big screen of their laptop.
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New Year, New Goals, New Strategies.

The start of a new year almost always brings new goals and ambitions, and the inevitable promises that come with the changing calendar. We all make solemn vows to be more productive, spend less time browsing Facebook, and to eat more kale. Well, ok. Maybe not more kale.

For small business owners, the new year often brings new business goals, such as making better use of the Internet tools and resources that make up the backbone of a business’s online presence.

Successful business owners know that the Internet can bring customers to their doorstep if they can harness the power of digital tools such as SEO and social media strategies. But, these are not always easy concepts to learn, especially for people who already have a heavy workload.

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Wordpress 5.0 - What Is It and What To Do About It | GreenCup Design

WordPress 5.0 – What Is It and What You Need To Do About It

You may have heard that WordPress is launching WordPress 5.0 today which is probably causing you to scratch your head and ask, what does that mean to me and what should I do about it?

This is a big deal. WordPress is finally catching on to the popularity of drag and drop web page builders and is incorporating this functionality in their own editor – in a major way. While this new editor, called “Gutenberg,” won’t change the way your page looks to your visitors, it will change how you see your site on the inside.

With such a big change, people will wonder if their website will be ok after the update. The short answer is yes – with some exceptions. The long answer can be read about and debated until we see the effects of the changes.

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Keep Your Online Presence Running at its Best | GreenCup Digital

Maintenance 101 – Keep Your Site Looking and Running its Very Best

There are endless articles and blog posts covering the importance of marketing your business through your website, blog posts, and social media. Although those are important pieces, they are part of a bigger picture. Your online presence and the platforms that carry it must be maintained.

A lot of business owners, especially small business owners, get involved in the construction of their own website. They may build a beautiful site using tools like WordPress or Squarespace, but people often stop there, sometimes leaving the site as is for years. Or, they don’t realize that it needs to be done.

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Is it Time for a Website Redesign?

I’d say about 50% of our website clients come to us for a redesign.  The most common reason cited is that the website design is old, broken, or no longer looks good.  A close second is the content is no longer accurate, either because their target market has changed or was written in house by someone who didn’t know how to write for the web.  The latter is common for first time small business websites.

Unfortunately, there is a lot more to a website than just looks and words.  A website should lead potential clients / customers in an ordered pattern, never letting them float indiscriminately around the site.  It should use language specific to the target market / demographic.  And it should certainly have been planned with specific company goals in mind.   Read more

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