Why A Logo Should Be Your First Concern

Starting a business is exciting.  The idea that was bouncing around your head for years is finally turning reality.  One feels compelled to spread the word, jump on social media, find investors, and start planning next steps.

Unfortunately, over and over I see start-up leaders missing the first and most important step – logo design.  Branding starts with the logo and its custom colors, and it will quickly become the guide for everything the business does.

 A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.  – Web Designer Depot

Product labels can’t be designed without a logo; the website can’t be built without a logo and its color scheme; social media will have less of an impact without the logo to stick in follower’s minds.  The ball starts and ends with a logo.

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As you begin your journey into owning a business, direct your first thoughts toward your logo and how your business should be represented.  You will quickly see everything else fall into place.

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